Professor Hamilton's Diary: June 5, 1935

Gwennie has a fever; refrigerator ads worked on consumers' neuroses

Professor Hamilton’s entry today was brief. He gave a history exam to the Albright College sophomores in the morning and graded their papers in the afternoon. That evening, daughter Gwennie had a fever “and we were a little concerned.”

I don’t know if the Hamiltons had a modern refrigerator or were still managing with an ice box, but the Reading Times was full of ads today touting the various models made by names we still recognize as appliance producers — Frigidaire, Westinghouse, Ice-O-Matic, Norge, Crosley and Spartan. (Some of these companies now specialize in commercial freezers and ice makers rather than home appliances.)

Paid subscribers can read on about the sales pitches made for the electric refrigerator.

The ads for refrigerators were all clipped from the June 5 Reading Times, accessed via newspapers.com.